- Avoid langauge that is any way not 'modern': ""Methinks”? “Doth”? Really?"
- Avoid over emphasised morals: "[don't] smother us in morals that would make a Care Bear cringe"
- Give them what they want, mainly one thing attacking another thing: "today's vampire stories are 100 pages of florid descriptions of romance and 100 pages of various people being emo"
- Don't dumb down: "Do Not Underestimate Your Audience."
At the risk of under-estimating my audience, here's a definition of emo, I think the kids have moved on a bit these days..
[via The Ya Ya Yas]