You may have been involved in World Book Night in 2011, I certainly was and it was great! A rather important due date means I won't be signing up as giver for 2012, but might want to? If so we could help you get the books to our network of volunteer reading mentors, schools and settings.
There are certainly some interesting books on the 2012 list. Although I'd still like to see more titles aimed at a young audience, the US list at least includes The Hunger Games by Suzanne Collins.